Best E*TRADE Alternatives in 2026
Not sure E*TRADE is right for you? Here are the top 6 alternatives with detailed comparisons to help you decide.
E*TRADE
Morgan Stanley's online brokerage with Power E*TRADE for options trading, commission-free stocks, and comprehensive banking integration.
Top 6 Alternatives
Charles Schwab
Full-service brokerage with commission-free trading, ThinkorSwim platform, and comprehensive wealth management services.
vs E*TRADE Rating
+0.3 higher
vs E*TRADE Price
Both free
Fidelity Investments
Top-rated full-service brokerage with zero-commission trading, Active Trader Pro, and industry-leading research and retirement tools.
vs E*TRADE Rating
+0.4 higher
vs E*TRADE Price
Both free
Tastytrade
Options-focused brokerage with industry-leading pricing, probability-based tools, and built-in trading education.
vs E*TRADE Rating
+0.2 higher
vs E*TRADE Price
Both free
Interactive Brokers
Professional-grade brokerage with the lowest commissions, global market access, and powerful Trader Workstation platform.
vs E*TRADE Rating
+0.3 higher
vs E*TRADE Price
Both free
TD Ameritrade
Legacy full-service brokerage now merged with Charles Schwab, offering commission-free trading, powerful tools, and extensive research.
vs E*TRADE Rating
+0.1 higher
vs E*TRADE Price
Both free
TradeStation
Advanced trading platform with powerful EasyLanguage strategy development, backtesting, and automated execution.
vs E*TRADE Rating
Same rating
vs E*TRADE Price
Both free