E*TRADE
Morgan Stanley's online brokerage with Power E*TRADE for options trading, commission-free stocks, and comprehensive banking integration.
★★★★☆ 4.3/5
stocksoptionsfutures
Quick Facts
- Starting Price
- Free
- Free Tier
- Yes
- Founded
- 1982
- Company
- Morgan Stanley (E*TRADE Financial)
E*TRADE Overview
E*TRADE, now part of Morgan Stanley, is a well-established online brokerage that excels in options trading through its Power E*TRADE platform. The browser-based Power E*TRADE provides sophisticated options analysis tools, risk/reward visualizations, and an intuitive options chain interface that makes complex multi-leg strategies accessible.
E*TRADE offers commission-free stock and ETF trading, with options at $0.65/contract (dropping to $0.50 for 30+ trades/quarter). The platform provides strong research from Morgan Stanley, along with educational content, webinars, and a paper trading simulator.
The integration with Morgan Stanley has expanded E*TRADE's capabilities, adding access to Morgan Stanley's proprietary research and wealth management services. Core portfolios (robo-advisory) are available starting at $500 with a 0.30% annual fee.
E*TRADE Pricing
Standard
Free
- ✓ Commission-free stocks/ETFs
- ✓ $0.65/contract options ($0.50 for active)
- ✓ Power E*TRADE platform
- ✓ Morgan Stanley research
- ✓ No account minimum
Features
✗ AI Analysis
✗ Backtesting
✓ Paper Trading
✓ Price Alerts
✓ Mobile App
✗ API Access
✗ Social Features
✓ Broker Integration
✗ Custom Indicators
✗ Automated Trading
✗ Trade Journaling
✓ Performance Analytics
✓ Risk Management
✓ News Feed
✓ Education Content
Pros & Cons
Pros
- + Power E*TRADE is excellent for options trading
- + Morgan Stanley research integration
- + Volume discounts on options commissions
- + Strong mobile app experience
Cons
- - No cryptocurrency trading
- - Futures offerings are limited
- - Banking features less robust than Schwab
- - Platform can feel dated outside Power E*TRADE
Rating Breakdown
4.3
★★★★☆
Overall Rating
ease of use 4.3
features 4.2
value 4.3
support 4.3
reliability 4.5
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