TastyLive

TastyLive (formerly TastyTrade) is a free financial media network co-founded by Tom Sosnoff and Tony Battista, the same team behind thinkorswim (sold to TD Ameritrade) and Tastytrade (the brokerage). The network produces over 8 hours of live programming every market day, focused primarily on options and futures trading education. Unlike traditional financial media that focuses on stock picks and market predictions, TastyLive emphasizes understanding probabilities, selling premium, managing positions mechanically, and treating trading as a long-term statistical exercise. The research-driven approach uses historical data to test strategies, measure expected outcomes, and help traders make informed decisions based on probabilities rather than opinions. Popular shows include Tastytrade (flagship morning show), Market Measures (research-based segment), Closing the Gap (beginner-focused), and Options Jive (options strategy deep-dives). All content is available free via the website, YouTube, and podcast platforms. TastyLive also runs TastyLive Events — live conferences where traders can meet the hosts and attend workshops. The platform generates revenue through its relationship with the Tastytrade brokerage rather than charging viewers.